Casey Ryback: I support women's lib, don't you?
Jordan Tate: When it works in my favor.
As suggested here, if women truly were getting paid less than their productivity reflects, then there would be huge opportunities for the Pinksourcing firm in the video, or for any entrepreneurial enterprise for that matter. Simply hire all those underpaid women currently making 77 cents/hr at their current employers, pay them more, and reap huge productivity gains, profit windfalls, and competitive advantage.
Holding one's breath in anticipation of this is not advised.