Guided Tour

Sweet dreams are made of this
Who am I to disagree
I've traveled the world
And the seven seas
Everybody's looking for something
--Eurythmics

While visiting my sister's blog, I clicked thru to the blog for this website. In my view, the global warming (now relabeled 'climate change') movement bears the signs of many popular herd-like social movements with questionable grounding in valid science. That said, I like the approach that the Good Guide folks are taking.

Why? Because it seems to be market driven. Currently, there is clearly demand for more information on how/where/by whom products are put together. And GG is seeking to satisfy this demand.

Should demand for this information persist, it is likely that producers will adjust their processes to provide more of this information on their own, and to produce according to customer wants in this area. Some producers, of course, are doing this already.

However, should the government at some point get involved in this initiative and begin dictating what information must be provided to 'protect' consumers (a la the dietary info requirements on food labels) or how products must be produced to 'protect' the planet, then the value of this information will fall apart and we'll be worse off.

In free markets, producers get their signals from consumers. In controlled markets, buyers' signals are squelched by government interference.

Although historical behavior counts me cautious, let's hope this initiative remains untouched by bureaucrats so that its true value can emerge.