They gave you life
And in return you gave them hell
As cold as ice
I hope we live to tell the tale
--Tears for Fears
As long as prices stay elevated, then the 'free money' comes tumbling in. However, when prices fall, then risk becomes reality and losses mount as those who are short puts must cover at higher prices.
At some point, stretching too far for income in this environment will sever people from their capital.