Tuesday, September 4, 2018

Pyramid of Ridicule

Slide your feet up the street, bend your back
Shift your arm, then you pull it back
Life's hard you know
So strike a pose on a Cadillac
--Bangles

Problems with the Cincinnati streetcar 'pyramid' continue. This article not only documents the continued decline in ridership as well as the reliability issues, but also the possibility that the streetcar's primary corporate sponsor, Cincinnati Bell (CBB), may pull its support.

In 2016, CBB signed a 10 year contract worth $3.4 million to put its name on the streetcar. The contract allows for CBB to terminate the deal if problems with the streetcar cause harm to the business interests of the company.

Having your name on the side of what has amounted to a pyramid of ridicule would seem to qualify.

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