Spinning Information

This one, he got a princely racket
That's what I said now
Got some big seal upon his jacket
--Spin Doctors

To spin is to present information with slant or bias. The objective is to mislead--to obscure the truth in some manner.

Conceptually, spin can be seen as residing at the intersection of resource dependence theory and institution theory. Because they depend on outsiders for vital resources, organizations are prone to spin information in a manner that will help them obtain the resources that they need. And because they seek to persist (i.e., to become institutionalized), organizations will spin information in a manner that supports the institutional image that they seek to maintain in the public mind.

The larger and the older the organization, the more likely that it will engage in spin. It is also more likely that larger and older organizations will employ significant resources for spinning.

The implication is that significant resources are employed by organizations to mislead and obscure truth.