Employees and Entrepreneurs

Drench yourself in words unspoken
Live your life with arms wide open
Today is where your book begins
The rest is still unwritten
--Natasha Bedingfield

Prof Bylund distinguishes between employees and entrepreneurs. Employees work for existing businesses. Existing businesses have already determined a market position where they think value can be created. Production processes to fill customer needs have been established and centrally coordinated. The role of employees is to carry out specific tasks or produce generally anticipated outcomes that contribute to the production process.

Entrepreneurs, on the other hand, do not work inside a preset framework or existing production process. Entrepreneurs can offer whatever goods and services they like to whatever customers they target. The goal is making those customers happy--to create value. There are no constraints.

Entrepreneurs who view themselves as 'self-employed' may be limiting their potential. They work not for themselves, but for existing institutions.