Looking Good

Louis Winthorpe III: Looking good, Billy Ray.
Billy Ray Valentine: Feeling good, Louis.
--Trading Places

Meyer & Rowan (1977) famously observed that organizations often adopt practices ceremonially rather than for technical benefit. The primary objective is to look good rather than to do better.

It is difficult to argue that we aren't witnessing their observation being played out in spades.

Reference

Meyer, J.W. & Rowan, B. (1977). Institutional organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83: 340-363.